Sample Decision Report: A Second Crew | Prime Data Works
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Sample Decision Report

Should this plumbing company add a second crew?

This is a made-up example so you can see how a Decision Report reads. Every number is invented and labeled Sample.

SAMPLEEvery number in this fictional example is invented and labeled Sample. This is not a real company, market finding, valuation or forecast.

Area rating

Example Plumbing Company (fictional). Example County, South Carolina (fictional area).

7/10

Promising, with capacity risks to resolve

The sample market comparison suggests room to investigate demand. It does not prove that another crew will be profitable.

Sample area measures favorable. Sources:

Top risks

What could go wrong with a second crew, ranked by likelihood and impact.

RiskLikelihoodImpactEvidence and next step
Slow replies to new leadsLikelihoodHighImpactHigh

Sample: 3 of 10 new inquiries wait until the next business day.

Next step: Set an owner and a reply-time check before adding more demand.

Sample
Cash arrives after payroll is dueLikelihoodMediumImpactHigh

Sample: 18% of revenue remains unpaid after 45 days.

Next step: Review deposits and collections before adding fixed costs.

Sample
Hiring takes longer than expectedLikelihoodMediumImpactHigh

Sample: a 6-week hiring delay would leave the second crew unstaffed.

Next step: Confirm a realistic hiring plan and a cash buffer.

Sample

SWOT summary

Every point has its evidence.

Strengths

  • Repeat customers provide a starting base.
  • Job-level records make margin checks possible.

Sample: 36% of booked jobs come from returning customers.

Sample

Weaknesses

  • Lead replies depend on the owner.
  • Late invoices tie up cash.

Sample: 18% of revenue is unpaid after 45 days.

Sample

Opportunities

  • Test demand in nearby service areas.
  • Review higher-margin job types before expanding.

Sample: 7 of 10 area measures compare favorably.

Sample

Threats

  • Hiring may delay the new crew.
  • Demand can change while fixed costs remain.

Sample: a 6-week hiring delay is used as a planning scenario.

Sample

Recommendation

Should this plumbing company add a second crew?

Improve lead replies and collections, then test demand before committing to the second crew. This is a planning example, not a promise of results.

Numbered sources

Select a source to see its table, year and note.

  1. [1]
    U.S. Census Bureau, County Business PatternsIllustrative county plumbing-contractor establishment comparison (NAICS 238220). Sample 2024.
  2. [2]
    U.S. Census Bureau, American Community SurveyIllustrative housing and household comparison. Sample 2024.
  3. [3]
    Bureau of Labor Statistics, QCEWIllustrative county industry employment and wage comparison. Sample 2024.
  4. [4]
    Fictional business recordsSample inquiries, job records, invoices and staffing scenario. Sample 2025.

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Prime Data Works. Reports are planning aids, not financial, legal, tax or investment advice.