Decision analysis first. Then the work that follows.
I help owners make big decisions with evidence they can explain in plain language. Every service below is how I carry out what the numbers find.
Five ways to decide with evidence
Start, scale or sell. Each offer answers one plain question, and every finding points to its source. Every offer starts with a Free Strategy Call.
Market Assessment
Is there room for this business here, and who else serves the area?
- Who it is for
- Owners thinking of starting a business or opening in a new area.
- What you get
- A plain-language read on area demand and competition, with every point tied to a numbered public source.
Risk Assessment
What could go wrong as I grow, how likely is it, and what do I do about it?
- Who it is for
- Owners who want to scale, add a crew, a location or a service line.
- What you get
- A ranked list of risks with likelihood, impact, the evidence behind each one and a next step for each.
SWOT Assessment
What will a buyer see, and what should I fix first?
- Who it is for
- Owners thinking of selling in the next few years.
- What you get
- Strengths, weaknesses, opportunities and threats, where every point has its evidence. I do not value or appraise the business.
Decision Report
The three assessments together in one plain-language report.
- Who it is for
- Owners facing one big decision who want the full picture in one place.
- What you get
- Market, risk and SWOT findings in one report, with numbered sources and one clear recommendation to discuss.
Decision Model
A monthly scorecard across Demand, Conversion, Delivery, Profit and Capacity.
- Who it is for
- Owners who want to keep making decisions with evidence, month after month.
- What you get
- A monthly scorecard with flags for each of the five areas and one recommended decision each month.
Every service, in three stages
Once the evidence is clear, I can help put it to work. Pick the stage that fits where you are.
Get customers
Who it is forOwners who need more of the right inquiries, or cannot tell which marketing brings them in.
What you getA working setup that brings in leads and shows clearly where each one came from.
- 01Website design and rebuildsA clear, fast site that explains what you do and makes it easy to reach you.
- 02Online stores, checkout and bookingWooCommerce and Squarespace stores, checkout and booking pages.
- 03Google Business ProfileSetup, optimization and ongoing management.
- 04SEOSearch improvements, including blog post optimization.
- 05Google AdsCampaign setup and management tied to tracked leads.
- 06Facebook and Instagram adsPaid social campaigns with clear tracking.
- 07Social media postingRegular posts so your pages stay current.
- 08Lead trackingUTMs, Google Analytics and Google Tag Manager so you know what works.
- 09Forms, QR codes and registration pagesSimple ways for people to sign up, register or reach you.
- 10Business email setup and deliverabilityDomain, SPF, DKIM and DMARC to help receiving servers verify your domain.
Not sure where to start? I will help you pick on a short call.
Book Free Strategy CallConnect your data
Who it is forOwners whose records live in too many places, or who retype the same information every week.
What you getConnected systems, clean records and dashboards you can read at a glance.
- 01CRM setup and connectionsJobber, ServiceTitan, Housecall Pro, GoHighLevel and ClickUp.
- 02QuickBooks connectionsLink your books to the tools you already use.
- 03Data cleanupsRemove duplicates, fix errors and fill gaps.
- 04Data migrationsMove records safely between systems.
- 05Data collection and formattingGather and shape information so it can be used.
- 06PDF to ExcelTurn locked documents into usable spreadsheets.
- 07Product uploads and listingsGet products listed accurately and consistently.
- 08Web researchStructured research gathered into a usable list.
- 09AutomationZapier and n8n workflows that take repeat tasks off your plate.
- 10DashboardsLooker Studio and Power BI views of the numbers that matter.
Not sure where to start? I will help you pick on a short call.
Book Free Strategy CallMake better decisions
Who it is forOwners who want to know what is really working before they spend, hire or expand.
What you getThe decision analysis offers above, plus focused analysis of profit, customers and costs.
- 01Decision analysis offersMarket, Risk and SWOT Assessments, the Decision Report and the Decision Model.
- 02Profit by jobSee which jobs actually make money.
- 03Repeat customers and retentionRetention, churn and cohorts, in plain language.
- 04True costsWhat each job, service or customer really costs you.
- 05ForecastingPlanning scenarios built from your own records.
- 06A/B testingTest one change at a time and read the results honestly.
Not sure where to start? I will help you pick on a short call.
Book Free Strategy CallHave a decision on your desk?
Book a 15 minute Free Strategy Call. No obligation. I will tell you plainly whether I can help.