Decision analysis
Starting, scaling or selling? Decide with evidence.
I turn your numbers and public data into a plain answer, with a source for every figure.
Most big decisions are still made on a gut feeling.
A new market, a second crew, a sale. The numbers to decide are scattered across your tools and public records, and nobody has put them in one place.
| The decision you're facing | What guessing costs you | What knowing gets you |
|---|---|---|
| Should I start this business here? | What guessing costs youYou commit money before you know who else is serving the area. | What knowing gets youYou see the market, the competition and the odds before you spend. |
| Am I ready to grow? | What guessing costs youYou add a crew or a location while a hidden problem is quietly costing you money. | What knowing gets youYou fix the weak spot first, then grow on a solid base. |
| What will a buyer see if I sell? | What guessing costs youYou find out about the problems at the table, and it costs you on the price. | What knowing gets youYou know the strengths to lead with and the weak spots to fix first. |
Market Assessment
Is there room for this business here, and who else serves the area?
See the Market AssessmentRisk Assessment
What could go wrong as I grow, how likely is it, and what do I do about it?
See the Risk AssessmentSWOT Assessment
What will a buyer see, and what should I fix first? Every point has its evidence.
See the SWOT AssessmentWant all three in one report? The Decision Report does that. Want it every month? The Decision Model gives you a scorecard and one decision.
Ask a big decision question. Get a straight answer.
When your tools are connected, you can see what's working without piecing together reports. Try a sample question below.
- Source
- Sample: U.S. Census Bureau, County Business Patterns (example)
- Table
- Sample table: Plumbing contractors by county
- Year
- Sample year: 2022
Sample only. This is an example label to show how every figure in a real report carries its source. No live data was looked up.
Now imagine having that answer for every part of your business.
Specific public sources
Every finding in a report points to a numbered source, with the table name and year, so you can check it yourself.
County Business Patterns (CBP)
Counts of business establishments, employment and payroll by industry and county.
I use it to see how many businesses in an industry already serve an area.
American Community Survey (ACS)
Survey estimates about households, housing and income by area.
I use it to understand who lives in an area and what they may need.
Quarterly Census of Employment and Wages (QCEW)
Employment and wages by industry and county, reported each quarter.
I use it to understand hiring conditions and typical wages in an industry.
Business Employment Dynamics (BED)
How many businesses open, expand, contract and close over time.
I use it to understand how steady or changeable an industry is.
Public data describes an area, not your business
These sources describe an industry in an area. They do not describe any one specific business, including yours or a competitor's. I say this in every report.
What I will not do
I will not promise results, and I never estimate what a business is worth. Reports are planning aids, not financial, legal, tax or investment advice.
Questions about decision analysis.
What to know before you choose an assessment.
Call me directlyStop guessing.
Start knowing.
The call is free, takes 15 minutes, and gives you real answers about what your business needs.