Case study · Social Media Management
A Reach Jump That Happened On Day One
Social Media Management → 300 to 1,600 Reach on the First Post
The problem
A home and outdoor living improvement company was posting consistently on Instagram without a clear strategy behind what to say or when to say it. They worried that handing social media off would mean losing their voice and the details that made their work different.
What I built
- Reviewed past posts to learn the business, message, and tone before writing
- Built a six-post content plan with caption frameworks tailored to the brand voice
- Took over content creation and posting while keeping the owner's voice intact
- Set up quarterly reporting so performance is tracked in plain numbers
- Delivered the first post within the same week engagement started
The result
300 to 1,600 reach on the first post.
Reach jumped from an average of 300 to 1,600 on day one, more than five times the normal reach. The content sounded like the owner because the strategy started by listening to her voice.
Joshua · Prime Data Works · Greenville, SC