Free GA4 Audit

Your GA4 is installed. But is it actually working?

Most businesses have Google Analytics set up but are missing the data that actually matters. In 30 minutes I'll show you exactly what your GA4 is capturing, what it's missing, and what it's costing you in wasted ad spend and lost leads.

Book My Free GA4 Audit

FreeNo obligation, 30 minutes

99%Data accuracy after a proper setup

30%Revenue typically hidden from view

The Problem Most People Don't Know They Have

"Installing GA4 and configuring GA4 are two completely different things. One takes 10 minutes. The other takes real expertise. Most businesses have done the first and think they've done both."

You log into GA4 and the dashboard has numbers. Sessions, users, engagement rate. It looks like it's working. So you move on and trust what you see.

But here's what the default GA4 install doesn't tell you: it's not tracking your form submissions. It's not capturing your phone calls. It has no idea which ads are actually generating leads versus which ones are just burning budget.

Your Direct traffic is probably inflated because UTM parameters aren't set up correctly. Your Google Ads might not even be linked. And there's a good chance some of what you're seeing is duplicate data or bot traffic making things look better than they are.

A GA4 audit takes 30 minutes and costs nothing. What you find out could change how you spend your entire marketing budget.

What the Audit Covers

I go through everything. You get a clear picture of where things stand.

This isn't a surface-level look. I go through your actual GA4 setup and tell you exactly what's working, what's broken, and what's missing.

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Conversion Tracking

Are your form fills, calls, and purchases actually being recorded as conversions? Most installs track pageviews but not the actions that matter.

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Google Ads Connection

Is your Google Ads account properly linked to GA4? If not, you have zero visibility into which campaigns, keywords, and ads are driving real results.

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Traffic Attribution

Is your Direct traffic unusually high? That usually means your UTM parameters are broken and traffic from ads, emails, and social is getting lost.

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Duplicate and Bot Traffic

Double-firing tags and bot traffic inflate your numbers and make performance look better than it is. I check for both.

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Event and Funnel Setup

Are the right events configured so you can see where visitors drop off between landing on your site and becoming a customer?

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Google Tag Manager Health

If you're using GTM, I check your container for paused tags, misfiring triggers, and missing configurations that are silently losing data.

A Real Example

Here's what I found when I audited a real client's GA4.

Harvest River Financial had GA4 installed and thought their tracking was working. Here's what the audit actually showed.

Harvest River GA4 Acquisition Overview showing zero Google Ads data

Their GA4 Acquisition Overview: zero Google Ads data visible, Direct traffic inflated to 117 sessions

What we found: Google Ads wasn't linked to GA4 at all. They were spending money on paid campaigns with zero visibility into results. Direct traffic was artificially inflated because UTM parameters weren't passing through on their emails and social posts.

The funnel told an even worse story: 140 visitors came to the site. 90 engaged. Only 25 became leads and just 8 booked a call. A 94 percent dropoff — and none of it was visible before the audit.

None of this showed up as an "error" in GA4. It just looked like normal data. That's what makes it so dangerous.

How It Works

30 minutes. No prep needed on your end.

I do the work. You just show up and find out what's actually happening.

Book a 30-minute call

Pick a time that works for you using the link below. No preparation needed on your end.

I review your GA4 property before we meet

I go through your setup ahead of time so we spend the call on findings and next steps — not setup.

You get a plain-language breakdown

I walk you through exactly what's working, what's broken, and what it's costing you. You get a written Data Loss Report with real dollar estimates.

You decide what to do next

Some people fix it themselves with my notes. Others hire me to do it. Either way you walk away knowing exactly where you stand.

This Audit Is For You If

You don't need to be technical to benefit from this.

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You're running Google Ads and want to know if your conversions are actually being tracked correctly.

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Your Direct traffic looks suspiciously high and you suspect your attribution is broken.

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You recently migrated from Universal Analytics and aren't sure your GA4 setup captured everything correctly.

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You have GA4 but never really set it up properly and want to know how bad the gaps actually are.

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Your ad numbers and your actual leads don't match up and you can't figure out why.

Book Your Free Audit

Find out what your GA4 is actually telling you.

It's free, takes 30 minutes, and gives you a clear picture of your current setup. Most people find at least one significant gap they had no idea existed.

Book My Free GA4 Audit

🛡 If I don't find a meaningful gap in your setup, I'll tell you honestly. You walk away with a clean bill of health.